Everythink Excellent

Author: Bobette Kyle
Website: http://www.WebSiteMarketingPlan.com

For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so many other obligations vying for our attention it is tempting to push planning to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Your marketing plan is the compass by which you navigate. As opportunities arise or your business environment changes, the objective and strategies in your marketing plan will point you toward the best action. Without a marketing plan, you risk becoming unfocused in your marketing and are only guessing what might be best for your business.

To be most effective, your Web site marketing plan should be a part of your business marketing plan. By aligning online marketing with your offline efforts, you can better achieve overall company objectives. Additionally, you will present a consistent style and message across all points of contact with your target audience.

Your Web site marketing plan’s focus will be partially determined by your site’s status. If you already have a site in place, your plan can focus strictly on marketing issues - how to most effectively market using your existing site. If you have a site that needs improvement, your plan should incorporate enhancements into the site’s design in conjunction with marketing activities (While you may not think of these enhancements as "marketing", in this case, they are instrumental to an effective plan.). If you do not yet have a site, you can create one while developing your Web site marketing plan, with your plan focused on launching the site. In any case, remember that your objective, strategies, and tactics will change over time as your situation and focus change.

Parts of a Marketing Plan

The Web site marketing plan is similar to a business marketing plan, but with a narrower focus. Completing a marketing plan includes developing strategies and tactics (also called action plans) that, when implemented, will help you reach your marketing objectives. Objectives, strategies, and tactics are each progressively narrower in scope.

The objective addresses the "big picture". In general terms, your objective answers the question "How will I overcome my main marketing challenge(s)?" If your company’s main site- related challenge is figuring out how to use your Web site to help build client business, for example, an objective for your Web site marketing plan could be "To enhance online client service as well as build site awareness and interest with clients."

Strategies support your objective. Your strategies define the general approaches you will take to meet your objective. For example, strategies to support the above objective could include 1) improve online communication, information, and education, 2) build awareness of and interest in your company on the Internet, and 3) communicate the Web site’s existence and advantages to existing clients.

Tactics are where the action takes place - these are the things you will do to bring your strategies to life. Tactics for strategy 2 in the above example (improve online communication, information, and education) could include 1) sharing experience and observations in your industry through participation in discussion boards, 2) offering an email newsletter, and 3) listing/submitting your site to targeted search engines and directories.

Marketing Planning Tools

The specifics of developing a marketing plan vary according to the source. All can be effective when used correctly. Some sites and software that can help you in developing your marketing plan are below.

Sites

eSOLO’s Marketing Action Plans

(http://www.esolo.com/mapslist.php3) can help you to come up with strategies and action plans (tactics) to support common marketing objectives.

The Web Site Marketing Plan’s Marketing Plan Resources page
(http://www.websitemarketingplan.com/sr3.htm) includes several links and descriptions of sites with marketing plan information.

Software
Each of these software titles takes a slightly different approach to developing a marketing plan.

- Plan Write® for Marketing(http://www.businessplansoftware.org/marketing_plan.asp)
- WebQuest Pro (http://www.webquestpro.com/)
- Marketing Plan Pro (http://www.bplans.com/marketingplans)

By Liane Bate

If you have been hunting around for a good money making opportunity online, then you’ve likely already read a lot about blogs and how they can be very profitable if you set them up right.

You may wonder how true it is that blogs can actually be a great money making opportunity all by themselves, and how something so fun to do can create so much extra income for you.

But when you really think about a blog – as simple as it may seem, not to mention free – and know a bit about internet marketing, then you will see that a blog, in itself, contains all of the necessary elements of internet marketing, all rolled into one.

This has huge implications, because you already know that blogging is completely free, and now I’m telling you that it can also be a goldmine for you if you want a money making opportunity at your fingertips that really works!

Now let’s look at the various ways that one can market a business online. When we look at these methods closely, we can see how easy it is to set up a blog for free, and start earning fairly quickly from it.

One of the best ways to market an online business is by writing articles, or providing quality content that entices readers to want to read more, and visit your blog often.

Writing good quality articles is a way to bring in new, and repeat customers to your business. After all, why would they visit your blog if you have nothing interesting to say on it?

When you offer something of value, your number of blog readers will increase, and you will have a loyal and interested customer base of highly targeted readers wanting something you have to offer.

If you have an online money making opportunity, or want one, you usually have a product or service that you want to sell to make some money. So once you’ve established a good readership by providing quality content, you can start to make offers within your blog posts.

The reason this is so effective is because you are first offering something to your readers for free, and because it is of value, they come to know and trust you as a good source of information. In this way, you have established respect for yourself and your business, and have essentially pre-sold them on whatever product or service you want to offer.

Pre-selling is a highly effective way of doing business online or offline. The wonderful thing about pre-selling on a blog is that on your blog, you also have a built-in section when you set it up that allows readers to make comments on your posts.

By allowing comments and interaction with your readers, you are potentially getting some very good feedback on your information, and if you keep the communication lines open, you can built even more rapport, and come to realize what it really is that your customers want.

Knowing what your customers want in your money making opportunity is a vital piece of information that you cannot live without. So by writing articles, providing something free of value, building a readership, pre-selling them your product or service, and keeping communication lines open, you are doing what internet marketing is all about!

Don’t forget that a blog is very much like a web page – you can do with it as you please, and add whatever you want, such as images, audios, videos, or Google Adsense code.

It’s also super easy to learn a little HTML just so you can put links within your blog posts pointing to your main website or pointing to other deep links within your site, or other blog posts or sites. Linked and highlighted text seems to be picked up by the search engines more quickly than regular text, so don’t underestimate the importance of this!

With a basic knowledge of internet marketing concepts, you can now see how your blog can be a money making opportunity all by itself.

Liane Bate owns a Plug-in Profit Site web business and is author of 100+ articles related to online business and internet marketing. Turn your blog into a Hot Money Making Opportunity! Tags: money making opportunity

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